Meaning of the symbol
The symbolic mark of Nongshim is called ‘Nongshim Seed’.
Seed is an essence of life in which buds and fruits will come into being.
Introduction of CI
Symbol of Nongshim- Nongshim Seed carries
Nongshim’s
belief you reap what you sow
CI
- Morphological implications
- Two ellipses inside and outside the mark symbolize agility and flexibility with which the company respond to a change. The outer ellipse incorporates growth and development, and the inner ellipse symbolizes more detailed image of the seed meaning growth and development. The harmonious integration of the two implies unity and intimacy between the company and its employees & customers, and further, gratitude and honesty. The shape of the mark in which inside energy appears to be distinctly expressed outside represents our future-oriented vision to become the world’s best.
- Criteria for symbol size
- Minimum size: To secure the visibility of CI, the minimum size shall be at least 4mm (11 pixels) in principle.
- Space: If the CI is used without its brand signature, a space corresponding to 1/4 of the conjugate diameter shall be secured.
Color system
A red color symbolizes the benefits of bright and abundant nature, which is a representative color of Nongshim.
It symbolizes that Nongshim is a company that produce products with sincerity of people. The secondary color is orange that expresses the warmth of the earth, expressing the infinite capacity and tolerance of the land.
-
Red RGB 223 0 41 HEX #DF0029
The benefits of
abundant
mother nature -
Orange RGB 236 135 12 HEX #EC870C
Infinite possibilities and
tolerance of the land
