Nongshim is a food manufacturer specializing in instant noodle and snacks, and has been a dominant brand in its industry with support from the nation since its establishment in 1965.Nongshim has leveraged in steadfast reputation through great efforts to build a customercentered administration, while providing better food and services that accommodate lifestyles.
Nongshim¢®?s hit products such as Shin Ramyun, Chapaghetti, Shrimp Cracker, and Onion Ring have become synonymous with high quality and flavors perfectly suited to localized tastes of consumers. One reason that the company has been able to build trust for decades among Korean families is its dedication to R&D investments at its own research institute; Nongshim has established advanced manufacturing facilities that adhere to rigorous quality management controls. Further, the firm has developed a complex web of distribution channels to serve the various needs of each market segment.
At present, the company enjoys major market share positions in the domestic ramyun and snack markets, holding 72.6% and 35.3% market share, respectively. Nongshim believes that it can use its experience to expand successfully into the beverage and instant rice markets, as well.
Since the mid-nineties, Nongshim has adapted to the new reality of globally competitive markets and has made a leap forward to grow its sales in key markets abroad, in particular China and the U.S. The company currently exports its products to 80 countries around the world. Korean noodles, known for their fiery spicy taste, continue to grow in popularity abroad, and Nongshim also localizes its brands to meet the tastes of households outside of Korea.
The company begun its first major push into China by building factories in Shanghai, Qindao, and Shenyang, between 1996~2000. Last year in 2005, the company completed the construction of a ramyun factory in Los Angeles (US), to supply the growing Asian and Latino populations with products that will create long-term loyalty. Growth abroad will hedge risks in the home market, and these critical expansionary efforts will surely lead the way for Nongshim to find new products and new segments to enter and dominate.
Nongshim is committed to continuous growth and the development of new markets. With the slogan of ¢®¡ÆWorld¢®?s Top Food Enterprise¢®¡¾ driving its energies, Nongshim intends to thrive in the digital age of globalized markets and ever-shorter product life cycles. The company has proven its innovativeness and forward-thinking philosophy in Korea, and will find key markets abroad to prove itself once again.